West Kalimantan, Indonesia – In the emerging economic ecosystem of Southeast Asia, few regional business leaders combine strategic foresight with deep-rooted social accountability as well as Sugioto, S.H., M.Kn, also known as Rico. As the Director of PT Cita Sukses Pratama, he oversees the official distribution of Electrolux products in West Kalimantan—while championing a broader agenda of inclusive growth and societal transformation.
Rico’s professional journey is remarkable not just for its scale, but for its origins. From a modest upbringing in Sungai Ambangah to building multi-sector enterprises, his path reflects an entrepreneurial instinct sharpened by lived experiences and a strong moral compass. Before founding his own business, he held managerial roles in various industries such as maritime logistics, mining, and construction.
Under Rico’s stewardship, PT Cita Sukses Pratama has evolved from a local distributor into a trusted regional partner of global brands, particularly Electrolux. Yet what sets Rico apart is his leadership philosophy—he positions business as a platform for value creation across society, not just profit.
This is evident in his parallel contributions to public life. Rico actively serves in institutional roles at KADIN (Indonesian Chamber of Commerce), KONI (Sports Committee), KNPI (Youth Council), and leads several humanitarian and environmental initiatives. His engagements range from disaster response and social welfare to reforestation and support for small local enterprises.
Such multidimensional impact has not gone unnoticed. Rico received the ASEAN Awards 2023 in the category of No.1 ASEAN Professional & Leadership, alongside various national accolades recognizing his influence in both private and public sectors. These honors reaffirm the credibility of his leadership model—one that integrates regional business growth with purposeful civic engagement.
Beyond his organizational achievements, Rico’s values are deeply rooted in family and cultural identity. Together with his wife and children, he promotes honesty, solidarity, and empathy—principles that also inform his professional conduct and decision-making processes.
In a landscape increasingly shaped by stakeholder expectations and ESG mandates, Sugioto Rico exemplifies a new breed of Southeast Asian leadership: ethically grounded, community-oriented, and strategically agile. His career offers a compelling blueprint for aligning corporate capability with national development.
