Bali, Indonesia – At the heart of Asia’s property and investment landscape, trust is no longer a soft value — it is a market differentiator. That’s why at the 6.0 Award Trends Summit 2025, held at The Trans Resort Bali on June 14, Jeanette Lee was presented the Asia Trusted Award 2025, recognizing her dual leadership of Unify Partners Real Estate Pty Ltd and Starhill Property Pte Ltd as a driving force for ethical growth in the regional real estate market.
As Founder and CEO of both firms, Lee has become a strategic figure in connecting global investors with high-growth property opportunities in Australia and Southeast Asia. Her firm, Unify Partners, helps overseas buyers navigate Australian real estate with full-service investment support — from acquisition strategy to post-settlement integration.
Starhill Property, meanwhile, operates out of Singapore and focuses on high-value commercial assets. The firm has established itself as a reliable partner in cross-border real estate ventures, particularly in retail and office sectors across ASEAN cities. This hybrid presence in developed and emerging markets has positioned Lee as a bridge between capital and opportunity — a crucial dynamic in the post-pandemic recovery of regional real estate.
GP Rajasa Pranadewa, Chair of the summit and host on behalf of Award Magazine, emphasized that “Lee’s work exemplifies the future of regional real estate — agile, transparent, and deeply committed to trust as a core business principle.”
Held amidst broader discussions on ethical investment, AI in property valuation, and ESG benchmarks, the Award Trends Summit brought together stakeholders from over 10 nations. Lee’s recognition as one of Asia’s most trusted leaders in real estate was a clear indicator of market trends favoring reliability and clarity over speed or scale alone.
The global investor community is paying attention. As ASEAN cities increasingly compete with Hong Kong and Sydney for cross-border capital, trusted real estate advisors like Jeanette Lee are playing a key role in reducing risk perception and boosting investor sentiment.
The Asia Trusted Award 2025 not only celebrates a personal milestone for Lee but also reflects a broader shift: in today’s global economy, trust is the foundation of value creation.
