San Francisco – OpenAI has expanded ChatGPT’s capabilities by introducing a ChatGPT shopping feature, marking its bold move into the e-commerce and product search arena.
The new update enables users to browse prices, read reviews, and access direct purchase links from personalized recommendations—all within ChatGPT’s interface. OpenAI emphasized that these selections are independently curated and not sponsored ads.
This development intensifies OpenAI’s rivalry with tech behemoths like Google and Amazon, as the company seeks to carve out a significant presence in the shopping and search markets. Analysts note that while Google still dominates about 89% of global search traffic, slight declines have been recorded recently, offering room for competitors like OpenAI.
With more than one billion searches conducted through ChatGPT’s search tool in just the last week, OpenAI’s momentum is evident. The ChatGPT shopping feature aims to streamline the user experience by making it faster and easier to discover, compare, and purchase products online.
OpenAI’s shopping rollout accompanies other updates, including real-time sports scores through text queries and enhanced answers with multiple citations. The shopping tool will become available to all users within the next few days.
As the AI race heats up, OpenAI’s move positions ChatGPT as a serious contender not only in conversational AI but also in reshaping how people shop online.
