New York – ADWEEK has officially opened nominations for its 2025 Agency of the Year Awards, a prestigious recognition program celebrating the most outstanding agencies across the global advertising and marketing industry. For years, the awards have highlighted creative powerhouses and rising innovators shaping the future of commercial creativity and driving measurable business results.
Reflecting the expanding scope of advertising and marketing into new domains, ADWEEK has introduced five additional categories for this year’s competition. These include Independent Agency of the Year, Agency Network of the Year, Social/Influencer Agency of the Year, B2B Agency of the Year, and Innovation Agency of the Year. The additions aim to broaden recognition of excellence across both established and emerging disciplines.
These new honors join seven returning categories: Global Agency of the Year, International Agency of the Year, U.S. Agency of the Year, Midsize Agency of the Year, Small Agency of the Year, Breakthrough Agency of the Year, and Multicultural Agency of the Year. Together, the categories create one of the most comprehensive award lineups in the industry.
The awards are open to agencies worldwide, offering global visibility for those who have demonstrated creativity, leadership, and impact. Entry fees have been set at $375 for the early bird deadline on August 8, $425 for the standard deadline on September 12, and $475 for submissions received after that date, with the final cut-off on September 19.
All entries will be judged by ADWEEK’s editorial team, with criteria spanning business performance, creative innovation, talent development, leadership, and industry influence. The evaluation process is designed to spotlight agencies that not only deliver groundbreaking work but also nurture sustainable growth and cultural impact.
A shortlist of five nominees per category will be announced on ADWEEK.com ahead of the winners’ reveal in December. The winners will be featured in a special package in ADWEEK’s December issue, a showcase that has become a hallmark of global recognition in the industry.
As an added honor, the winning agency will also be invited to design the cover of ADWEEK’s December issue — an opportunity to place their creative signature at the forefront of the industry’s leading publication.
For agencies striving to leave a mark on the world of advertising and creativity, ADWEEK’s 2025 Agency of the Year Awards present both recognition and responsibility: to lead, to inspire, and to set new standards of excellence.
