Jakarta — Building a personal brand is no longer optional for business leaders; it is a strategic necessity. A Forbes feature highlights seven ways executives can leverage LinkedIn to connect authentically with audiences and unlock new opportunities.
The first step is updating the profile page as a digital shopfront. Leaders are encouraged to craft compelling summaries in the first person, emphasizing values and stories rather than resumes. Authenticity, not perfection, drives connection.
Consistency in content strategy is equally vital. Posting once or twice a week — or daily for faster growth — ensures visibility. Sharing lessons learned, behind‑the‑scenes insights, and personal anecdotes fosters relatability and builds trust.
Experimenting with formats, especially video, is another tactic. Short‑form videos from executives are among the most engaged content on LinkedIn, offering audiences a chance to see the human side of leadership. Research shows 63% of buyers say video informs their decisions.
Leaders are also advised to curate unique perspectives rather than echoing industry clichés. Bold, future‑forward thought leadership distinguishes voices in a crowded digital space, while shifting the default button from “Connect” to “Follow” streamlines audience growth.
Ultimately, the article emphasizes that success on LinkedIn is not about chasing perfection or metrics. It is about publishing consistently, showing vulnerability, and embracing authenticity — qualities that inspire teams, attract opportunities, and elevate leadership impact.
