Jakarta — A moment of celebration marked the 11.0 Award Trends Summit 2025 in Jakarta as beauty entrepreneur Fenny Eka Widokarti, SH., MH., received the prestigious Best Entrepreneur Women award. The honor was presented by GP Rajasa Pranadewa on behalf of Award Magazine during a ceremony held at the Aston Priority Simatupang Hotel. The award reflects Fenny’s consistent dedication to creativity, leadership, and innovation in Indonesia’s fast growing beauty industry.
Fenny is widely recognized as the owner and driving force behind F•E LASH & F•E STUDIO, a beauty brand known for its rapid development and strong identity. Since opening in 2023, the studio has expanded from a lash focused business into a complete beauty hub that offers brow styling, nail care, and various hair treatments. This evolution showcases her ability to anticipate beauty trends and deliver services that resonate with modern customers.
One of Fenny’s strongest qualities as an entrepreneur is her vision to make high quality beauty treatments approachable and trustworthy for all women. She prioritizes training, professionalism, and comfort, ensuring that every client who visits F•E STUDIO receives attentive service and reliable results. Her customer centered approach has shaped the brand’s reputation and helped it stand out in a competitive landscape.
The Best Entrepreneur Women award also highlights Fenny’s personal resilience. She managed to build and grow her company while completing her Master of Law degree and fulfilling her responsibilities as both a mother and a wife. Her journey has become an example of how discipline and perseverance can lead to outstanding accomplishments in multiple areas of life.
During her acceptance moment, Fenny expressed deep appreciation for her family, her loyal customers, and her hardworking team. She noted that the award strengthens her commitment to expanding F•E LASH & F•E STUDIO and enhancing its range of beauty services. She also shared her aspiration to bring the brand to more cities across Indonesia as part of a broader expansion strategy.
Looking toward the future, Fenny plans to introduce new treatment innovations and elevate service standards to meet the growing demand for professional beauty care. With a strong vision and a passion for empowering women, she is poised to make an even greater impact on the national beauty industry.
Her achievement serves as a powerful reminder that female entrepreneurs in Indonesia have an important role in shaping the future of the creative and beauty sectors. The recognition from Award Magazine affirms Fenny Eka Widokarti as one of the most inspiring business figures of the year and a role model for aspiring women leaders.
